Fishing for Customers Using the Right Keywords
People who know me know that I love fishing; all types of fishing. It doesn’t matter whether I’m fly fishing for trout in a mountain stream, bass fishing on a pristine lake or hauling up a grouper the size of a Volkswagen in the Middle Grounds.
I love the whole experience of fishing.
Any fishing pro will tell you — if you want to catch fish, go where the fish are.
It’s important to choose the right rod and reel, but even more important to bring the right bait.
Internet marketing is just like fishing, except you don’t need clothing with as many pockets.
Just like a fisherman goes to where the fish are—an Internet marketer goes to where the prospective clients for a business are hanging out.
Bass might like a shady spot under a log. Prospects for fishing charters might be found on fishing forums, weather and tide sites, or even searching for fishing-related items in Google.
The bait for a bass might be a particularly appetizing lure or live minnows.
The bait for a fishing charter company looking for prospects is the right keywords.
The good news is that you don’t need a bait well to store your keywords, an Excel spredsheet will do it.
Keywords are the phrases that your target audience uses to search for products or services like the ones you sell when they go to a search engine like Google or Bing.
The cool thing is that there are tools that work as well as fish finders to tell you what keywords to use. Google has a free keyword generator tool that will tell you how many people are looking for what you’re selling. Sometimes you probably have a good idea of the right keywords, but every now and then, the tool will surprise you by letting you know about a school of keywords you never thought about.
Our charter company might find a good keyword phrase is “Clearwater half day fishing charter” but they might also find good keywords in surprising places like “father’s day outdoor experience gifts”
One of the keys to finding good keywords is to use ones that are not too generic. “Fishing trip” will return too many results, but “flats fishing tour guide Clearwater” might be just the ticket to connecting with anglers looking to hook a good guide.
Just like a good guide can put you on the fish and make your trip a day of unforgettable memories, a good Internet marketer can help you find the right keywords and craft a strategy that brings the right people to your website or Facebook page.